FREE CHEAT SHEET — DISCLOSUREGUARD BY INGENIOUS AI

EU AI Act Disclosure Cheat Sheet — the Article 50 duties, on one page

Reviewed October 25, 2026 — Ingenious AI security checks.

Direct answer: The EU AI Act disclosure rules in Article 50 require providers and deployers to tell people when content is AI-generated or when they are interacting with an AI system. This cheat sheet is for any team publishing AI content into the EU. DisclosureGuard automates the checking (Free, Pro $49/mo, Team $149/mo), and its free scan scores your creatives and shows the gaps.

Key facts

Article 50 is the transparency article: it carries the disclosure duties for AI-generated content, chatbots, deepfakes and emotion-recognition systems.
The main duties apply from August 2, 2026: systems already on the market get a phase-in deadline of December 2, 2026 for the machine-readable marking duty.
Fine tiers under Article 99 run to EUR 35 million or 7% of global turnover for prohibited practices, EUR 15 million or 3% for most other breaches including Article 50, and EUR 7.5 million or 1% for misleading regulators.

What does EU AI Act Article 50 require?

Article 50 requires two things: providers must mark AI-generated output so it is machine-readable and detectable, and deployers must disclose AI involvement to people at the point of exposure — when they interact with a chatbot, see a deepfake, or are subject to emotion recognition — in a clear, timely way.

Chatbots and AI interaction: people must be told they are interacting with an AI system, unless it is obvious from the context.
AI-generated text published to inform the public on matters of public interest must be disclosed as AI-generated, unless a human with editorial responsibility reviewed it.
Deepfakes (image, audio or video that resembles real people or events) must be disclosed as artificially generated or manipulated.
Emotion recognition and biometric categorisation: people exposed to these systems must be informed of their operation.

Who is a provider, and who is a deployer?

The Act splits duties by role. A provider puts an AI system on the market under its own name; a deployer uses a system professionally. The same company can be both for different products, and the marking duty sits mainly with providers while the at-exposure disclosure duty sits mainly with deployers.

Provider duties: machine-readable marking of outputs (metadata, watermarks or provenance signals such as C2PA), and informing users at first interaction.
Deployer duties: visible disclosure on the content itself, in the viewer's language, surviving platform cropping and re-upload, plus a dated record of what was labelled.
Both: if EU users can see the output, the Act can reach you wherever your company is based — check scope with qualified counsel.

How do platform label rules interact with the Act?

Social and ad platforms run their own AI-label toggles, but a platform toggle is not the same as an Article 50 disclosure: toggles can be stripped by re-uploads, hidden behind menus, or missing entirely in some formats. Treat the burned-in, on-creative label plus your own record as the compliance layer, and platform toggles as a bonus.

What is the 60-second self-check?

Pick one live AI creative. Is the label visible at first glance, on the creative itself?
Re-download it from the platform. Did the label survive processing and cropping?
Is the label in the audience's language?
Can you produce a dated record — creative, label, version — for it today?
For chatbots: is the AI nature disclosed at the first interaction, before any advice is given?

Any 'no' is a live gap. That five-point pass is exactly what DisclosureGuard's free scan automates across a whole creative library.

Run the free check

The fastest way to apply this cheat sheet is the free check on DisclosureGuard: it scans a creative, scores it 0-100 against the disclosure duties, and gives plain-English fixes. Start on the DisclosureGuard homepage, compare tiers on DisclosureGuard pricing, and keep the full hosted reference open at the EU AI Act Disclosure cheat sheet on DisclosureGuard. Questions or orders: ask Ingenious AI on WhatsApp or email orders@getingeniousai.com.

Run the free check on DisclosureGuard → Open the hosted cheat sheet →

More from Ingenious AI 21-PLATFORM SUITE

One vendor, one security posture. Every platform below is live now on getingeniousai.com.

Using BreachHunter? Pair it with DisclosureGuard for EU AI Act readiness — find the exposure, then prove compliance.

Using DisclosureGuard? Add TermsWatch — your AI vendors change their terms silently; we catch it.

Using ModelMinder? Pair it with TermsWatch — deprecation radar plus terms-change alerts on the same models.

Using Rogue-Agent Defense? Lock it down with Agent Auth Gateway (budget caps, allowlists, kill switch) and Agent Flight Recorder (hash-chained forensics).

Running agents in production? Agent Flight Recorder + Agent Auth Gateway give you the audit trail and the emergency brake.

Using ChatBreaker? Harden the human layer with DomainGuard — most social-engineering runs on lookalike domains.

Using DomainGuard? Sweep for what is already exposed with BreachHunter.

Shipping AI-built code? Vibe-Code Audit reviews it before attackers do — and Rogue-Agent Defense watches the agents that wrote it.

Publishing AI content? ContentCraft AI plus DisclosureGuard keeps every asset disclosed and compliant.

Explore the full Security Suite →

Frequently asked questions

What is the EU AI Act disclosure rule?

The disclosure rule is Article 50 of the EU AI Act. Providers must mark AI-generated output in a machine-readable way, and deployers must tell people when content is AI-generated, when they are talking to an AI system, or when a deepfake or emotion-recognition system is involved, at the moment of exposure.

Who has to disclose AI-generated content under the EU AI Act?

Both sides of the market have duties. Providers who place AI systems on the market carry the marking and first-interaction duties, while deployers who use those systems professionally carry the disclosure duty toward their own audience. If EU users see the output, non-EU companies can be in scope too.

What are the fines for breaking EU AI Act disclosure duties?

Article 99 sets the tiers: up to EUR 35 million or 7 percent of global turnover for prohibited practices, up to EUR 15 million or 3 percent for most other breaches including Article 50 disclosure failures, and up to EUR 7.5 million or 1 percent for supplying misleading information to regulators.

What does DisclosureGuard cost?

DisclosureGuard starts free: the free scan scores your creatives against the disclosure duties and shows the gaps. Pro is $49 per month and Team is $149 per month for larger libraries and teams. Every tier begins with the same free scan, so you can see your score before paying anything.